Logo Design Gallery - Phuket, Thailand

Some of our designed logos for clients in Phuket Thailand and overseas (click to enlarge).

What makes a good logo design? It is important that several factors be considered in answering this question. What is the purpose of this logo? What mediums will this logo be published in? What is the intended audience for the logo? What sort of image do you or your company intend to portray?

One of the most important reasons to have a logo designed in the first place is to promote brand recognition and awareness. You want your customer and your potential client to remember you and recognize your product wherever s/he may see it.

Current statistics indicate that the average child can recognize and identify over 85 corporate images, but only a handful of species of birds. The first half of that equation is the result of many successful advertising campaigns and some fine logos. Another important reason to have an excellent logo design is to raise the impact of your product. A professional, eye catching logo immediately establishes an impact and the perception of a higher level of credibility. Conversely, an amateur or poorly designed logo can do irreparable damage to your image. In the brick and mortar world, it would seem doubtful that you would invite your potential clients into a dirty, grungy store and expect them to buy something from you. (Certain types of commerce excepted!) So, make your visitor's first impression a good one with a nice, professional logo!

The mediums in which you intend to use your logo make a difference in design. In the traditional world of printed products, it makes a lot of sense to limit logo design colours to a maximum of two or three. Printing costs increase dramatically with each additional colour required. All letterheads, business cards, flyers, posters, brochures and so on, all incur these higher print costs. In the design stages, the choice of software to create your logo will depend on its intended uses. Logos that will be used for high resolution printing or large applications such as billboards or the side of trucks need to be created in fully scalable vector graphics. On the other hand, logos that simply exist online can be as complex and colourful as desired, and need less scalability. However overly complex or cluttered logo design sacrifices much of its impact and value, too.

We suggest that your custom logo design be aimed directly at your target audience. A professional, corporate, conservative business should have its image reflected in its logo design and choice of fonts. A business that has, or desires, a more cutting edge image should keep that in mind when employing logo designers. The look of a logo can influence potential customers' expectations of the goods and services that a company offers, so you should use this to your advantage.

A good logo works in the simplest form. With the advent of the Web, it is common to see logos which contain gradients, 3D effects, animation, and other visual effects. But if the logo can not also be reduced to a simple one color flat version for use on faxes, your checks, stamps and photocopied documents, it is functionally useless. As tempting as it might be to create a whiz-bang logo, a designer must always consider all the ways your companies identity will be disseminated. Once this is successfully accomplished, you can always jazz up your logo later for the web!